This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative to increase the chances of the ads being clicked on and reaching a satisfying conclusion with a profitable transaction.
Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.
- Lectures 31
- Quizzes 0
- Students 82
- Assessments Yes
Introduction To Digital Advertising
Understanding Your Customer Journey
Formulating Your Digital Advertising Strategy
Creating Your Google Search Ad
Creating Your FB Retargeting Ad
Develop a Tracking and Optimization Plan